91%
Eligible patient participation
1 partner
Multiple maternity workflows
Minimal IT lift
Link- and QR-based access
01
The Challenge
Maternity hospitals must coordinate multiple high-demand services across pregnancy, hospitalization, and the transition home, often with separate teams and processes for each. Prenatal classes, diabetes education, lactation, discharge support, and postpartum follow-up can each require dedicated staffing, scheduling, outreach, and technology.
For Miller, the opportunity was to extend these services without duplicating departments, overburdening bedside clinicians, or launching a major new IT project.
02
The BabyLiveAdvice Solution
BabyLiveAdvice acts as an extension of Miller’s maternity and newborn care teams, combining virtual clinicians, education, scheduling, patient communications, navigation, follow-up, and reporting in one coordinated operating model.
- Before birth: childbirth, breastfeeding, newborn, and parenting education.
- During pregnancy: diabetes and nutrition education, glucose-monitoring guidance, and reinforcement of the clinical care plan.
- At the hospital: group and individualized discharge education, appropriate virtual lactation support, feeding education, and identification of additional follow-up needs.
- At home: postpartum recovery education, lactation and feeding support, newborn guidance, mental health and nutrition support, navigation, and escalation to the appropriate clinical team.
Patients can be connected through existing Miller touchpoints—MyChart, hospital communications, staff referrals, links, and QR codes—into a Miller-branded virtual care experience. BabyLiveAdvice manages the supporting operations; Miller remains the patient’s clinical home for medical evaluation and higher-level care.
03
Outcomes
The website materials highlight 91% eligible-patient participation, indicating strong uptake where the program is introduced within the hospital workflow.
- One coordinated patient pathway from prenatal preparation through postpartum support.
- Easier access to virtual education and follow-up, without requiring a new patient app.
- Additional lactation and discharge capacity while preserving in-person support for situations requiring hands-on care.
- More consistent patient handoffs, scheduling, outreach, and escalation.
- Multiple maternity workflows supported through a single clinical and operational partner.
04
Return on Investment
More Clinical Capacity. Less Fixed-Cost Infrastructure.
Miller gains access to a shared multidisciplinary virtual workforce and operating infrastructure rather than staffing every maternal support service as a separate internal program. The arrangement is designed to improve resource efficiency while extending care beyond discharge.
- Staffing leverage: extend education, lactation, discharge, and follow-up capacity without equivalent hiring across each service line.
- Program consolidation: one partner supports multiple maternity workflows, reducing duplication of scheduling, outreach, and program management.
- Minimal technology lift: launch through existing hospital communication channels and secure links instead of a separate front-end build.
- Better use of bedside teams: shift appropriate routine education and virtual follow-up to the supporting team while reserving hospital clinicians for hands-on and higher-acuity care.
- Continuity and utilization: improve access to support after discharge and create more timely opportunities for follow-up and escalation.
Bottom line
Miller can extend the capacity of its maternity team across multiple clinical touchpoints with one integrated virtual partner—without building a parallel department or a major new technology platform.